Once a year, hot celebs and even hotter brands converge at #BeautyFest, YouTube Shopping’s live-stream event in praise—and purchase—of all things beauty. Knowing 2023 was primed to be #BeautyFest’s most successful year yet, Outright was called in to give it a signature seasonal style.

The revamped look in a word? Demure. Its simple-yet-elevated design seamlessly stretches from sizzle reels and creator collaborations to static campaign graphics. The entirely updated visual identity tied together and flowed throughout every aspect of the event—making it a more vibrant and engaging experience for beauty product lovers.