Every year, thousands of people descend upon the desert to experience three days of aural bliss at one of the most well-recognized, well-produced music festivals around. Over the last twenty years, Coachella has blown up—attracting an impressively dense lineup of world-famous artists and throngs of attendees from all over the world. But, successfully snagging a ticket isn’t easy—or always even possible. That’s where we came in.

For those without airfare and a wristband for the 2025 event, Outright partnered with YouTube to create a festival experience all fans can enjoy. Our campaigns and motion teams concepted and brought to life an integrated Coachella x YouTube sponsorship campaign, complete with everything from display ads and brand collabs to custom swag and giveaways to amp up online engagement and bring the hype home.