Re-upping on snacks. Poorly-planned bathroom breaks. A general lack of interest in football. Whatever the excuse for missing the best ads of the year, there’s only one destination for catching them after the Super Bowl. YouTube AdBlitz racks up 1B+ views each year, so when they reached out for a rebrand that would help better showcase advertiser sponsorships while driving views and engagement, Outright ran with it.

We reimagined their new visual identity in a way that captures the excitement and camaraderie of the NFL minus the overplayed sports clichés. By using graphical elements that deconstruct the game’s mechanics—from planned plays to watch parties and everything in between—the subsequent high-energy campaign flexes seamlessly between key art and co-sponsored ad spots, ensuring cohesion and brand recall, regardless of where viewers experience it.