More than 50-years deep in the work of building innovative solutions to address the world’s greatest environmental challenges, the Environmental Defense Fund (EDF)needed help mobilizing the most promising opportunities in pursuit of its ambitious climate goals. The legacy nonprofit enlisted Outright to develop a captivating and inspirational way to share extensive content and research.

Anchored in EDF’s newly refreshed brand identity, we created a bespoke, interactive web experience. The resulting Vision 2030 represents the organization’s newly defined online approach—distilling rich information into easy-to-digest visual narratives, employing inventive UX strategies to further engagement and centering human-focused photography with a concentric circle treatment to visually express the ever-expanding impact our actions set in motion.